I’m Adam Dyer. We started DyerMark several years ago just as a way to legitimize my fondness for playing with lasers. My wife, Ali, is the one who saw that as an opportunity and really dove headfirst into making this company have a purpose. Now, as one would expect, she controls the whole thing! That’s not completely true: I contribute to the website and blog, I operate the lasers, and most importantly, I get her lunch when she’s hungry. I’m very proud of what Ali has been able to do with this small business. She’s taken it from just a whim, given it a mission, and turned it into something really special.